SEMrush

SEMrush is a complete SEO suite and it’s a premium tool. However, not a lot of users know, they do have a free plan which doesn’t even require a credit card.

Here is what you will get from SEMrush in the free plan:

• One project to set up;
• Up to ten rows of data in Analytic reports;
• Max. ten daily requests in Analytics tools;
• Max ten KWs to track in Position Tracking Tool;
• Ten SEO ideas units (number of KW analysis runs for the On-Page SEO Checker tool);
• 100 Pages crawl limit with Site Audit

Google search console

A lot of newbies are not aware of how Google search console can help them improve the website SEO. This is perhaps the best free SEO app on the planet for now. Using Google search console you can quickly find the following:

• Which all pages are indexed on your site
• Which keywords are driving traffic
• From where are you getting links from
• Top linked pages
• Anchor text
• These stats are not as pretty as what Ahrefs offer, but it is the most reliable data. Google search console shows data that Google sees for your or your client website, whereas other tools usually relies on data from 3rd party vendors.

You should start by verifying your website to Google search console and submitting your sitemap. This way, Google search console will start collecting and showing data for your website.

SanityCheck

Sanitycheck is an underrated SEO tool that every publisher, agency and SEO’s should be using. This tool makes sense out of Google search console data, and make it actionable.

Here is what you can do with Sanitycheck:

• New content ideas based on GSC data
• Find low hanging fruits
• Get Keyword suggestion to quickly improve the ranking of articles
• Fix Keyword Cannibalisation

WooRank Chrome extension

WooRank is a popular Instant SEO checker and SEO audit tool. They offer a free Chrome extension which lets you quickly analyze a webpage SEO. Using this free extension, you can do a lot more than what’s listed below:

• Find broken links on the page
• Check the meta title, description of the page
• Heading tags
• In-page links
• Technologies used
• Traffic rank

As a free website analysis tool, this offers a lot of features that usually should be paid.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is the best software to check the basic onsite issues by crawling website’s links, images, CSS, script, and apps. It lets you quickly audit and review a medium to a large size website.

The main benefit is to export important onsite SEO basics such as title, Meta description, headings, etc., to an Excel file.

• Page Title: Missing, Duplicate, over 70 characters, below 30 characters, same as H1.
• Meta Description: Missing, duplicate, over 156 characters, below 70 characters.
• H1 & H2: Missing, duplicate, over 70 characters.
• Images: All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters.
• Redirects: (3XX, permanent or temporary) and more.