Among one of the most critical facets of Search Engine Optimization (SEO) is selecting the ideal keywords.

Besides, it can be a bit like the childhood years tale of Goldilocks and also the Three Bears.

Some keyword phrases are warm. Some are chilly. As well as some are perfect.

Fortunately is that you do not need to think whether a details search phrase is the very best selection for your natural website traffic objectives.

There are lots of outstanding tools available particularly created to assist you recognize the most effective search terms and also expressions to utilize in your message.

Also much better? There are a lots of them that are totally free.

 Google Keyword Planner

If you’re looking for an easy-to-use keyword tool that is as accurate as possible, look no further than Google Keyword Planner.

Considered the first real keyword research tool, it comes straight from Google and offers data that shows exactly what people are looking for online.

The platform has a clean layout and is simple to use for those just learning the process of keyword research.

However, the only downside is that it does not include information from other search engines, like Bing. 

This can be a problem if you have a super niche topic that doesn’t typically do well on Google, but is popular elsewhere.

SEMrush Keyword Magic Tool

With a click of a button, you can use this free tool to get over a million keyword suggestions from just one seed keyword.

From there, you’re able to analyze the competition score and see if it is worth trying to target with your copy.

There’s a limit of researches you can do in this free tool, but it’s still worth a try. 

Google Trends

While Google Trends isn’t specifically a keyword tool, it can give you an idea of where to start with your keyword research.

This platform shows you a visual chart of the popularity of a particular keyword over time to make it easier to decide when to use it.

Search volume in other tools is typically an average across multiple months. But with Google Trends, you can see individual monthly breakdowns of searches for that specific keyword.

It is especially helpful if you’re creating content around seasonal content or you start to see a drop in traffic for a particular search term and aren’t sure why.

Ahrefs Keyword Generator

Ahrefs is another big name in the SEO world, which is why we’ve included their great Keyword Generator on this list.

As expected, the tool offers plenty of data on what people are searching for and how competitors are ranking for similar terms.

But the winning aspect to this free keyword generator is that it takes into consideration dozens of global search engines — not just Google, Yahoo, and Bing.

If your business and target market are based primarily outside the United States, this can be a big deal when it comes to getting accurate keyword data.

Bulk Keyword Generator

For businesses within a specific industry, Bulk Keyword Generator is one of the best free tools to utilize for better research.

Select your niche from a list and the tool generates the most important keywords to focus on.

Furthermore, it also takes into account the local SEO aspect of the process, which can really make a difference for service-based companies, like local contractors.

The resulting keyword list you receive when you use this tool is huge, giving you tons of ideas for all sorts of blog posts, articles, and more.