In the Digital Marketing world, every marketer wishes to find the key to driving even more leads.

To arrive, they recognize they need to quit concentrating on amount over top quality. Nevertheless, they likewise understand that this can not be done by hand.

That’s why it’s vital to consider list building devices, which can aid your brand name increase profits and also sales with automation.

Hubspot Marketing

It serves to develop types, pop-ups, chats, and also various other techniques to record individuals’ information.

You can handle all your leads as well as make certain you’re functioning to encourage them without needing to manage the initiatives by hand.
Besides, you can nurture your get in touches with and also keep an eye on every touchpoint in each network.

The application signs up every communication, so individuals do not need to duplicate details over and over once again.

By logging every little thing, you will certainly be familiar with the potential consumer a bit much more, which can be fascinating when the group requires to customize the message.

The pros of Hubspot Marketing Automation are:

  • ease of use; 
  • excellent customer assistance;
  • flexible pricing. 

The cons, on the other hand, are the configuration required at first, and sometimes it can be tricky to use

Mailshake

When it comes to cold email solutions, Mailshake is undoubtedly one of the best. 

The software helps you with the automation of email marketing by personalizing and optimizing every campaign you run.

It’s also very supportive when you need to analyze data about how people react and behave when reading your messages.

The system gives you reports and other methods to visualize what’s happening. 

Another advantage is that it makes it easy to scale a campaign, which means the application follows your company’s growth.

By using Mailshake, your marketing team can leverage cold email approaches to generate more leads and manage them.

So, let’s go on a quick tour of the pros and cons. 

The benefits are 

  • easiness; 
  • an intuitive interface;
  • variety of stats on the dashboard.

The disadvantages are: Mailshake doesn’t allow users to tag emails, and it only integrates with Google solutions, such as Gmail.

Lead Forensics


Lead Forensics is a solution that brings that to life.

The team can get specific and precious details about those visitors, in order to begin a real communication. 

We’re talking about information like business name, online behavior, contact information, and demographics. 

You also get the numbers of pages each one visited, the time they spent on the website, the keywords they used to get to your address, and many more. 

This way, you can turn anonymous people into real, warm leads that can be delivered to sales later, therefore increasing the chances of generating revenue. 

The pros are real-time insights to feed decisions and proper filtering for those contacts. 

The cons: it doesn’t integrate with CRM, and it doesn’t provide insights about individuals, only about companies.

Survey Anyplace

It is a set of engaging forms to communicate with your prospective customers. 

Then, you can send them to your CRM or email marketing software to continue the conversation.

Survey Anyplace enables the creation of responsive, exciting content that will resonate with your audience. 

By using the application, you collect a lot of essential data that your team will access later on dashboards. 

Pros: 

  • it’s easy to use; 
  • it has clean documentation;
  • it provides graphics for better understanding.

Disadvantages: it doesn’t communicate with other survey software, and the number of answers is limited. 

Intercom

Intercom is a live chat platform that is useful when the company needs to talk directly to visitors.

It uses automation with chatbots to be always there when customers demand it. 

With this tool, you can engage prospective customers and qualify those contacts before they come to a real person of the team.

It offers integration with platforms like Hubspot, Shopify, and others. The software also generates a ton of reports on captured leads and the number of occurred conversations.

The pros: it’s easy to install and to use. It also has excellent support whenever necessary. 

The cons: in some cases, it’s impossible to disable the bots, and they can be annoying for users. 

For instance, you can’t create a rule to deactivate them after hours. So, many times, when a visitor might need assistance late at night, they just can’t get to a person.